Serving fashion and beauty with purpose since 1948, Sportsgirl is proudly Melbourne-born representing an entire generation. Sportsgirl aim to create an environment for you to try new things and explore exactly who you want to be. That’s the freedom generations have loved about Sportsgirl. Being part of a judgement-free community with a colouring box of clothing, accessories and beauty to play and experiment with, together. Sportsgirl give you the space, you bring the creativity and your own unique style.